Lexful

AI Platform

Cosmic Prep

Science & Wellness

Rael

Fire Safety & Sprinkler Systems

UtilizeCore

Job Dispatch SaaS

Provision Health

Healthcare

500

Waitlist before launch date

250

First calls pre-launch

10

Demos booked in pre-launch week

Chris Day

America's #1 MSP influencer as partner

The Situation

Lexful had a strong AI product designed for the MSP buyer but no US market presence and no demand engine. The MSP market is insular and trust-driven. Getting in requires the right relationships, not just a good product.

The Approach

WeLaunch secured Chris Day as a launch partner and simultaneously built the full commercial stack: website, MSP-specific positioning, sales motion, outbound sequences, and a survey-based waitlist campaign that generated 500 sign-ups before launch.

The Result

500 on the waitlist pre-launch. 250 first calls scheduled before the public release. 10 qualified demos in the pre-launch week alone. The MSP contact list built for Lexful is the same list being brought to CloudMon.

Strategic Partnership

Secured Chris Day — America's most recognised MSP voice — as a launch partner. His endorsement opened doors no cold outreach could reach.

Waitlist Campaign

Survey-based campaign: 500 MSP decision-makers signed up before launch. 250 first calls scheduled. Demand existed before the product was publicly available.

Website + Product

US-market website built in MSP buyer language. Product pages, demo flows, and pricing structured for the managed services decision-maker.

Sales Motion

Full outbound engine: MSP contact list built, email sequences written, CRM configured. Same list and approach now brought to CloudMon.

21 days

Website live from brief

2 ventures

Scaled simultaneously

$200K+

Pipeline built in Month 1

All channels

Brand, sales, marketing activated at once

The Situation

Doug had world-class product science and two ventures to scale. What he didn't have was a US market presence, a brand that communicated his expertise, or a commercial operating layer. Everything needed to move simultaneously.

The Approach

WeLaunch became the complete commercial team: brand built from Doug's scientific authority, website live in 21 days, sales infrastructure built from scratch, and all marketing channels activated together.

The Result

$200K+ in pipeline generated in Month 1. Website live in 21 days from brief. Both Cosmic Prep and Astronomica scaling with full commercial infrastructure, without Doug context-switching from product at any point.

Brand + Website

Full brand system and US-market website live in 21 days. Scientific credibility translated into consumer and B2B positioning that worked across both ventures.

Sales Infrastructure

Outbound motion built from zero. CRM configured. Email sequences deployed. $200K+ pipeline generated in Month 1 alone.

Marketing

All paid, organic, and content channels activated simultaneously. Channel mix built around Doug's authority as a neuroscience founder.

Parallel execution

Cosmic Prep and Astronomica scaled at the same time without Doug managing two separate operating teams. WeLaunch handled both.

#1

Largest fire safety company in America

3

Acquisitions facilitated

5+ states

Geographic expansion from NY base

Full stack

Tech, product, M&A, sales & marketing

The Situation

Rael was already New York's largest sprinkler and fire safety company. But operations were manual, technology was outdated, and the commercial infrastructure couldn't support national ambitions.

The Approach

WeLaunch rebuilt the complete operating and commercial stack: technology automation, new product lines, a modern national marketing engine, and direct support on 3 acquisitions that compressed years of organic growth into months.

The Result

Rael became America's largest fire safety and sprinkler company. Three acquisitions facilitated. Five-plus states entered. The combination of technology, product, and inorganic growth created a business that could scale nationally.

Technology Automation

Manual operations replaced with automated workflows. Scheduling, dispatch, project tracking rebuilt for national scale. Operational capacity increased without headcount growth.

Product Development

New service lines developed. Adjacent fire safety categories entered. Addressable market expanded beyond core sprinkler installation.

Acquisitions & M&A

Three acquisitions identified, evaluated, and supported through integration. Accelerated national footprint far beyond what organic growth could achieve on the same timeline.

Sales & Marketing

Brand rebuilt for national credibility. Digital presence developed for B2B enterprise buyer. Sales motion built to support geographic expansion beyond New York.

+30%

Client growth in first 3 months

90 days

Full relaunch to measurable results

Full rebuild

Brand, website, CRM, sales & marketing

Pipeline live

Demand engine running after engagement ends

The Situation

UtilizeCore had real product-market fit but a plateaued growth curve. The brand didn't communicate the platform's depth, the website wasn't converting, and the sales motion was inconsistent.

The Approach

Full platform relaunch: new brand and messaging, website rebuilt for conversion, sales infrastructure configured with proper tracking and outbound sequences, demand gen deployed across relevant channels. Everything launched simultaneously.

The Result

30% increase in clients within the first three months. The engine built is still running. Zach McGray at UtilizeCore can speak to the full detail of the work and the results.

Brand + Messaging

Platform repositioned with buyer language researched and applied throughout. Website, sales collateral, and sequences all aligned to the same positioning.

Website Relaunch

Full rebuild: homepage, product pages, pricing, demo booking. UTM tracking live from day one. Every inbound lead source attributed from launch.

Sales Infrastructure

CRM built. Outbound sequences written and deployed. Demo script produced. Sales process documented. 30% client growth delivered in 90 days.

Demand Generation

LinkedIn, email, and content channels activated with intent-based targeting. The demand engine WeLaunch built is still generating pipeline after the engagement concluded.

1 → 3

Verticals entered with WeLaunch

60+

Qualified meetings per month

High

Close rate on inbound pipeline

Ongoing

Pipeline generating consistently monthly

The Situation

Provision Health operated in a single vertical: core health services. Growth had plateaued and the team knew two adjacent verticals — pH Verify and a second adjacent sector — represented real opportunity. The challenge was building the outreach infrastructure to enter both simultaneously.

The Approach

WeLaunch built targeted outreach campaigns for each of the two new verticals from scratch: new contact lists, new messaging frameworks tailored to each buyer persona, new email and LinkedIn sequences calibrated against the language specific to each vertical.

The Result

60+ qualified meetings per month across the new verticals. High close rate on inbound pipeline. The pipeline is still generating consistently months after the initial engagement.

Vertical 1: Core Health

Existing outreach reviewed and rebuilt for scale. Messaging sharpened. Sequences optimised for conversion rate, not just open rate.

Vertical 2: pH Verify

New buyer persona defined. Full outreach campaign built from scratch: contact list, email sequences, LinkedIn outreach, objection-handling guide. Live within 3 weeks.

Vertical 3: Adjacent sector

Third campaign built alongside the second. Different buyer language, different proof points, different channel mix. All three campaigns running simultaneously by Month 2.

Ongoing pipeline engine

60+ qualified meetings per month. High close rate on the meetings WeLaunch delivered. The pipeline engine continues to generate consistently without ongoing WeLaunch involvement.